About Me
I’m Luiza, an Executive Coach, Mentor & Advisor dedicated to helping leaders unlock their true potential and confidently navigate the challenges of today’s career landscape. I support professionals in developing essential executive skills, building an authentic personal brand, and creating diversified careers that reflect their values and passions. I strongly believe that an inspired leader has the power to transform not only their teams but entire organizations, and ultimately their own professional trajectory.
Almost 20 years of experience in Leadership
Extensive Commercial Career with Procter & Gamble [FMCG industry], on local, regional and international roles, advancing from Key Account Manager to Business Unit Sales Director roles
General Management and Regional Marketing Lead experience with Whirlpool Corporation [Durable goods industry]
I have led and influenced large organizations and businesses of hundreds million euro
I have been featured in 2021 Romania’s Top 100 Executives edition by Capital, and subsequently awarded in 2022 the “Women who change Romania” distinction by FinMedia.
I have successfully reinvented my career, transitioning from a long term 1-employer model to a rewarding portfolio career which plays on my key strenghts, while delivering a high sense of meaningful contribution.
My Coaching Philosophy
Personalized, Practical, and Results-Oriented
My coaching philosophy is centered on creating meaningful and lasting change for every client. What sets me apart is my ability to deeply understand each leader’s unique challenges and aspirations, as that is based on my own extensive corporate career which gives me an unique edge in enabling exponential growth. I combine practical tools and actionable insights with a focus on building an authentic, trust-based relationship, ensuring that every session delivers real value. My ultimate aim is to empower leaders with the skills and mindset needed to achieve long-term impact in their careers and organizations.